SEO Tips - Improving your click through rate

SEO stands for search engine optimisation. It describes the practise of improving your website so that you are more likely to end up on the search engine results page (SERP) when someone searches for your products or services online.

Search engines like Google, rank website pages based on a number of factors and it can take a bit of time to work out exactly what all of these factors are. Essentially, the search engine wants to deliver the best result for the searcher (your potential customer). This means they aim to show website results that are relevant to the search, authentic, popular, well written, recommended by others, and easy to navigate - to name a few factors.

There are lots of things you can do to improve your SEO. The following article by Pretty Links is about Meta Descriptions. While they are not part of Google ranking system, they are an important part of your SEO strategy because they are often the first thing a person sees. So what are they?

What are Meta Descriptions?

A Meta Description is the short section of text that sits under the blue website address in the search engine result. It explains to the searcher what they will find on the page if they click on the link. As a result it is a pretty important summary that can persuade a reader to visit your website.

For more on how to craft a compelling meta description, read the Pretty Links article.

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