How to connect with visitors to your website

For any business, the more you know about your customers, the better. When you know who you're talking to, it's easier to market to them and serve their needs. Understanding your customer also means you can build a more personal relationship with them, where you anticipate a need or solve a problem more quickly.

If yours is an online business, rather than face-to-face, getting to know your customers is a little more challenging.

Google Analytics will tell you a lot about the behaviour of the visitors to your site - such as where they came from, what they looked at, how long they stayed and how they used your site. This is really useful data to help you optimise your website. But Google Analytics won’t tell you exactly who they are. Rocketspark suggest 4 ways you can overcome this by getting your customers to reach out to you.

1. Give them the option to subscribe to an email list
2. Share your content on social media
3. Create compelling call-to-actions
4. Use Lead Forensics/IP-identifying software.

Read the full article on the Rocketspark blog for more on how to connect with visitors to your website.